Tuesday, March 27, 2012

R.I.P. Mother NatureSweet

Mother NatureSweet is being killed off! Not sure how she will meet her public demise, but internally, she was booted by the new ad agency. I still have my social media job for them, but my hours were cut back to five hours per week until they can iron out some strategy issues. Watch for a new, yet-to-be-named character...


I am curious to see what this means for our brand voice. Stay tuned...

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